Spanish express parcels operator Seur has increased its revenues from e-commerce to €60 millionin 2010, surpassing 10% of its turnover.
This month, Seur was represented at the Expo E-Commerce fair in Madrid which brought togetherSpain’s leading companies and organisations in e-commerce.
The Spanish e-commerce sector has grown rapidly generating revenues of €1.84 million during thesecond quarter of 2010 alone which equals a 28% increase compared to 2009, according to theTelecommunications Market Commission.
Seur said it has turned e-commerce into one of its key strategic growth areas. The companyclaims it has already reached a market share of 30% in the transportation of goods purchased viainternet and other channels of distance trade.
Companies working with products that are sold online and shipped directly to the customerrequire flexibility. This means delivery within 24 hours, extended delivery schedule or the use oftechnology to inform the client when the delivery has been affected, for example via SMS.Furthermore, the ability to adapt to specific demands or changes from both the end customer and thecompany providing the service is critical to the success of such virtual transactions, Seurexplained.
At the Expo E-Commerce, Seur presented the success story of Grupo Supermascota, a leader inonline sales of products and accessories for pets. As the company faced a progressive decline intraditional business in both prices and sales, it has chosen the online channel to stimulate thebusiness taking into account the young people who are very active in the internet. Its onlinestrategy has been successful with Seur as its logistics partner coupled with competitiveprices.
To meet the demands of companies such as Grupo Supermascota, Seur has developed a specific offerfor the online channel called “e-solutions” with technology playing a key role as it results inhigher quality of delivery. This includes pre-alert systems, information integration with clientsand the possibility of tracking shipments at all stages of the process.
The technological enhancements add to last year’s agreement with Punto Pack to create thelargest network of delivery points in Spain. Paying attention to customer needs with servicesincluding three delivery attempts has enabled the company to provide the top-quality services.
