DHL Express UK was selected to deliver the latest Harry Potter film ‘Harry Potter and theDeathly Hallows: Part 1’ to more than 550 cinemas across the UK and Ireland for its premiere last
Friday.DHL said the delivery of the first installment of the film franchise finale which is one of thisyear’s biggest film releases marks the largest distribution for its cinema division to date. Demandfor the film has been incredible, with cinemas in every corner of the UK ordering reels, thecompany added.
In just 48 hours, over 100 DHL couriers carried 26 tonnes of film across the UK using planes,lorries, vans and ferries. With the rise of illegal copying and sharing of films, DHL put a highemphasis on maintaining security of the reels throughout their journey.
Manish Joshi, Managing Director, Sameday at DHL, said: “We are proud to have been responsiblefor managing the distribution of such a high profile blockbuster. With such anticipation andexpectation surrounding the film, Warner Brothers needed a company with an ability to deliver thegoods. Our experience was crucial in ensuring the reels were delivered securely, in a tighttimescale across the entire country.”
David Turner, Film Print Manager at Warner Brothers, commented: “One of our biggest concerns isensuring that the distribution of our film reels remain highly secured at all times. DHL has a vastglobal network. Our films can stay within that network, no matter where they need to be shipped,and are subject to the same strict security procedures throughout the entirety of their journey.”</p>
DHL’s specialist cinema division sees the company handling the distribution of film reels andmerchandise from major Hollywood studios to cinemas across the UK, throughout the year.
