FedEx has further developed its global advertising campaign “FedEx Delivers to a Changing World”launched at the end of last year with a new online portal visualising global business trends and
insights for customers.At the new website http://experience.fedex.com, visitors interact through adynamic world map with data and content provided by The Economist Intelligence Unit on eight globaltrends. These include air travel, people in cities, entrepreneurs and success, paper trail,business growth, education, money and happiness as well as research and development. Visitors havealso the opportunity to analyse the data, share information or participate in online polls.
The website employs state-of-the-art technology to deepen the user experience. It features acustom algorithm for generating morphing cartograms (maps) that can be animated in real-time. Thecampaign also includes an increased reality experience that provides a three-dimensionalinterpretation of global data. Using a webcam, a consumer can hold up a FedEx print ad discoveringa world’s worth of data within the box.
The “FedEx Delivers to a Changing World” campaign will be carried out in eight languages across14 markets, including Brazil, Mexico, China, Japan, South Korea, Germany, India and the UnitedKingdom. The campaign will include print and online advertising. It was developed by BBDO, FedEx’slong-time agency since 1989, using a cross-network team from both the Philippines (BBDO Guerrero)and New York.
