UPS has launched a large advertising campaign in the United States, China, the United Kingdomand Mexico, focusing on its ability to help companies of any size, industry or geography harness
the power of logistics to drive growth and gain competitive leverage in the global marketplace.UPS said the campaign is part of its communication programme following a decade of work and theinvestment of billions of dollars to successfully transform the company.
The ad campaign was conceived by Ogilvy & Mather Worldwide, a global advertising, marketingand public relations agency. The creative elements of the platform will focus on the theme “We LoveLogistics” to reflect UPS’s passion for delivering transportation and supply chain solutions thatcan bring competitive power to its customers.
UPS plans to show its new advertisements through a variety of mediums, including print,television and digital media as well as some unique “out of home” activations. UPS also willsupport the campaign through various social media channels.
The first ads started running in the USA, China and the UK yesterday, to be followed by Mexicoon 20 September. New advertising for The UPS Store, the first to be fully aligned with thecorporate platform, will launch on 19 September in the USA.
“People often think of logistics simply as moving goods to the right place at the right time,”said Scott Davis, UPS’s chairman and CEO. “But with more than a century of experience, UPSunderstands that logistics can be a powerful tool to help businesses get products to market first,gain operational efficiency, save money and improve customer loyalty. Especially in today’seconomy, companies need an edge and UPS’s mastery of logistics can give it to them.”
UPS stressed that the new ad campaign’s emphasis on logistics reflects UPS’s evolution,particularly during the last decade. Since becoming a publicly traded company in 1999, UPS hassignificantly expanded the scope of its capabilities primarily through the acquisition of more than40 companies, including industry leaders in trucking and air freight, retail shipping and businessservices, customs brokerage, finance and international trade services.
As a result, UPS’s relationship with many of its customers has deepened to include much morethan basic transportation services. For example, it has established an in-house laptop repairfacility for a well-known computer manufacturer near its global Worldport air hub in Louisville. Inas little as 24 hours, UPS can repair, refurbish and return laptops to their owners, helping thecomputer company better meet its clients’ needs and deadlines.
“Package delivery will always be the foundation of our business, but today UPS can do so muchmore for its customers,” observed Davis. “Our extensive logistics solutions can help bigcorporations become more nimble or give even the smallest business the resources to compete on aglobal scale. No one is better positioned to help companies tap into the power of logistics thanUPS.”
