TNT in Saudi Arabia (TNT KSA) is benefiting from the recent acquisition of the Dutch e-retailspecialist Kowin, reinforcing the company’s position as a one-stop service provider in the Middle
East’s growing online market, according to Nael Attiyat, Sales and Marketing Director for TNTKSA.“Kowin will play an important role in TNT Post’s move to strengthen its presence in the KSAonline market. Kowin’s e-retail expertise will allow TNT Post to develop and enhance the necessarycapabilities for the kingdom’s entire e-commerce chain, giving us the advantage of offering ourservices and products to new industries and markets,” Attiyat said.
The Kowin acquisition is part of the TNT Post Vision 2015 strategy that was announced in 2009.It aims to enable TNT Post to provide companies with technical knowledge and information in thefield of online marketing and specialised segments in e-retail, such as offering companiesinformation on how to attract more online customers to a web-based shopping portal.
“As part of the acquisition, new services like front management, web shop facilitation, onlinepayment systems, e-fulfillment, physical delivery and customer service after delivery, will beavailable to our key markets across Saudi Arabia,” Attiyat explained.
“The move not only reflects our steadfast commitment to provide our customers with better andimproved services, but also strengthens our bid to become the leading one-stop service provider forthe Middle East regional online market,” he added.
Amsterdam-based Kowin is a Dutch e-commerce solutions provider with extensive know-how in thefield of online shopping, and is a one-stop service provider for the full chain. Over the lastdecade, the company has gained valuable expertise in how to draw online customers to a web shop;how to effectively sell a product online and how to organise effective after-sales service. Thecompany is known for providing leading Dutch brands with full e-commerce solution packages.
TNT Post announced the acquisition of Kowin in May this year.
