DHL and Blue Dart awarded with gold as most trusted brands in India

DHL and its Indian subsidiary Blue Dart have been voted once again as two of India’s mosttrusted brands in the category ‘Airfreight/Courier Service’ at the Annual Trusted Brands Awards

DHL and Blue Dart said they received the Gold Award in India in recognition of theirmarket-leading positions and strong brand appeal. This year’s win marks the 4th Gold for DHL and5th Gold for Blue Dart consecutively, in India. DHL has also clinched the overall Gold Award forAsia for the second year running, along with six other Asian countries.

“These prestigious accolades are a testament to the strength of the DHL Group in India andamongst customers who see the Group as trustworthy, reliable, innovative and delivering highquality while understanding their needs and requirements,” DHL said.

“With over 50,000 customers in India, the Reader’s Digest Trusted Brand Awards is an affirmationof the trust that consumers place in DHL. We take it upon ourselves to continually live up to theexpectations by delivering the best quality service and constantly innovating to stay ahead of thecurve,” said R.S Subramanian, Country Manager, DHL Express India.

“Such recognitions year after year keep validating our tireless efforts to providecomprehensive, customised and vertical specific solutions to our customers, with a clear focus onservice quality and timelines. We are committed to perform beyond our customers’ expectations withour innovative products, advanced technology, superior infrastructure and passionate people-forcefully aligned to achieve this objective.” said Anil Khanna, Managing Director, Blue Dart ExpressLtd.

Reader’s Digest, the largest-selling magazine worldwide, has been conducting the annual Asia’sTrusted Brand survey since 1999 to uncover consumers’ perceptions of their most trusted brands inAsia. The survey aims to identify brands that have uncompromised support from affluent Asiancustomers. Carried out in eight key markets in Asia including China, Hong Kong, India, Malaysia,Singapore, Taiwan, Thailand and the Philippines via questionnaires and telephone interviews, nearly8,000 consumers were polled for this year’s survey.