Post Office Ltd, Royal Mail’s retail network division, has launched a new integrated advertisingcampaign to reinforce its position as a hub for local communities and to promote the brand’s
successful range of financial and travel services.From 4 July onwards, the new campaign will be rolled out via television, press, direct mail,online, in-branch and outdoor. It starts with a TV advertisement across both satellite andterrestrial networks aimed at promoting the brand’s travel products. Further advertisementspromoting other financial products are also planned as part of the campaign.
The slogan ‘There is more that unites us than divides us’ will be running throughout the wholecampaign. It follows research revealing that 86% of people believe their area is one in whichpeople from different backgrounds get on well together and that 93% of people strongly feel part ofUK society.
Post Office Marketing Director, Gary Hockey Morley, commented about the campaign: “We wanted tobuild on the Post Office’s heritage as a community brand while also taking it into the future byhighlighting the wide array of products, including financial services that the Post Office offers.Back in the twenties, the General Post Office Film Unit used to create short films featuring aslice of UK life and we wanted to use this as a starting point to provide a modern take on whatlife in the UK is like today. As such, we’ve made the choice to use real people in the adverts togive a genuine flavour of modern life.”
