Norway Post has completed its restructuring into three divisions and has re-branded some of itsBring-branded logistics activities to make their activities clearer to customers.
With effect from 21 June, the logistics business, which is now the postal group’s largest areaof business, has been split into two divisions, Logistics and Logistics Solutions. “The logisticsfield’s increasing importance and key role in the group are reflected in the fact that there arenow two logistics divisions,” commented Dag Mejdell, CEO of Norway Post.
The Logistics division, formerly called the Parcels and Goods Division, covers parcels andfreight delivery. “We chose the name Logistics because it is a good common denominator for theparcels and goods area and describes the division’s operations very well,” Mejdell explained.
The production and transport of parcels in Norway form part of the Logistics Division’s work.The new structure is intended to result in greater interaction across boundaries and ensure thatthe Group achieves economies of scale in its transport and terminal operations. “Our goal isfurther integration between the goods, parcel and transport operations,” stated Mejdell.
The Logistics division now operates through the Posten and Bring Parcels brands together withBring Cargo, which used to have the general name Bring Logistics. It was decided to re-brand theoperation to Cargo to make its activities clearer to customers. “Bring Cargo is the most accuratedescription of the products and services offered to customers by this part of the operations. Thathas been crucial to the decision to make this change,” explained Elisabeth Gjølme, Senior VicePresident Communications.
The Logistics Solutions division now covers the specialist businesses Bring Express, Bring Frigo(formerly Frigoscandia), Bring Warehousing and Bring Supply Chain. “The intention is to be morelogical and simple for customers to find out about Bring’s products and services. There will alsobe greater clarity in our own organisation in that the names of the business areas and Bringspecialists will correspond,” Gjølme added.
Meanwhile, the entire letter area has been gathered in one single Mail Division. Six regionsthroughout Norway are responsible for production and distribution, and chain operations areintended to ensure a uniform concept in all of the regions. The Mail Division will have overallresponsibility for customers and production.
“The combined mail division paves the way for greater cost efficiency and profitability in themail segment. The merger is also intended to lead to greater customer focus and allow us to adaptquickly to changes in customer needs,” explained Mejdell.
In the mail business, the group now operates under the traditional Posten name for privatecustomers in Norway, as Bring Mail for business customers, as Bring Dialog for direct marketing andthrough Bring Citymail in Sweden.
Posten delivers and sells services to the private market in Norway and continues to run thegroup’s operations for private customers, the post office network and daily mail distribution tothe entire Norwegian population. “We will maintain Posten’s visibility and presence in Norwegiansociety,” Gjølme stressed.
Mejdell said the new organisation has not led to the group having too many employees and thatthe interaction effects have been based on voluntary solutions. The plan is to reduce the corporatestaff/support by 80 full-time equivalents by the year-end. For this reason, a 12-month hiringfreeze has now been implemented for corporate staff/support jobs.
