Royal Mail has unveiled a new online service allowing marketers to take a more intelligentapproach to unaddressed mail campaigns, reinforcing its commitment to improved targeting, relevance
and effectiveness.The service, called Customer Finder, is now available online to help businesses find and targetnew consumers or business clients more easily and efficiently, ultimately increasing ROI. Theweb-based service showcases functionality including choosing targets, granular search criteria, andbuilding maps and reports.
Royal Mail Door to Door’s precision targeting solutions, which are free to customers, combine asuite of tools to enable advertisers to more effectively identify potential customers and improvethe success of a campaign.
Royal Mail Door to Door can provide additional help to customers by further tailoring theircampaign data to meet their specific requirements. For example, national and regional TV or radioadvertising can now be supported by leaflet drops delivered only to residents living within thosespecific areas to create a fully integrated campaign.
The targeting can also focus on potential customers who live within a specific distance – bothin miles and driving time – from the customer’s business.
Philip Rickets, Head of Door to Door Strategy, Marketing and Sales at Royal Mail, said: “We arecommitted to helping large and small businesses reach out to customers using our unaddressed mailservice in as targeted, relevant and effective a way as possible, and Customer Finder extends ourability to do that.
“Door to Door is an effective way for companies to advertise their products and services, andthis development will help them get even more from their budgets and reduce waste by helping themreach out to their intended audiences. Making Door to Door even more effective, and improving therelevance of items consumers receive, will also enable us to increase our market share in aresponsible way.”
