DHL received gold awards as the best air freight and courier service provider both in Asia andSingapore at the 12th annual Trusted Brands Awards 2010 in Singapore organised by the magazine
Reader’s Digest.For the second time in a row, DHL clinched the overall Gold Award for Asia and also received aGold Award in Singapore and six other Asian countries. This year’s win marks the fourth Gold forDHL in Singapore since 2004.
The Reader’s Digest has been conducting the annual Asia’s Trusted Brand survey since 1999 touncover consumers’ perceptions of their most trusted brands in Asia. For this year’s survey, closeto 8,000 consumers were polled in eight key markets in Asia including China, Hong Kong, India,Malaysia, Singapore, Taiwan, Thailand and the Philippines through questionnaires and telephoneinterviews. The Asia’s Trusted Brand survey is a market leading, representative survey thatpresents unbiased and credible results which serve as an influential source of information on themost trusted brands in Asia.
John Pearson, CEO, DHL Express, Asia Pacific and EEMEA said: “We are honoured to be voted one ofthe most trusted brands in Asia by close to 8,000 consumers surveyed in Asia. The DHL brand spansmore than 42 countries and territories in the Asia Pacific region and our goal is to provideservice excellence to our customers in each of these geographies.”
“DHL’s global brand presence through strategic partnerships fortifies awareness of our brandamongst regional and global audiences. The award demonstrates that we are on the right track withthe right partners and we are extremely encouraged by the support of our customers.” Pearsonadded.
In Singapore, DHL continues to demonstrate its support for industry and national events such asthe Singapore Air Show 2010, where it took on the role of Official Courier and Business Centrepartner.
