Brazilian express company Expresso Araçatuba is re-branding as TNT Araçatuba as part of theongoing integration of TNT’s operations in Brazil.
TNT kicked off the rebranding at last week’s 16th Intermodal South America trade fair in SaoPaulo, the largest transport event in the Americas, with the presentation of a new orange truck.The most visible part of the brand unification will be on company’s vehicles. On one side, theywill have the TNT Araçatuba brand and on the other, TNT Mercúrio.
The name change coincides with a technology upgrade and the implementation of barcode scannersfor shipments tracking at Araçatuba.
“Our goal is that clients identify TNT as a single point of contact for several transportservices,” said Roberto Rodrigues, country general manager of TNT Express Brazil. “This way we cancombine TNT’s reputation in the international transportation sector with brands widely recognisedin the domestic market.”
TNT Araçatuba, which has a strong presence in Brazil’s Central West and North regions, will sitalongside TNT Mercúrio, whose strongholds are in the South, Southeast and Northeast, and TNTExpress.
TNT acquired Expresso Araçatuba in April 2009 to become the sole express integrator with aself-owned nationwide transportation network in Brazil. The company had acquired domestic marketleader Expresso Mercúrio in 2007 and later re-branded it to TNT Mercúrio.
TNT’s road service in South America connects 5,000 Brazilian cities and six countries(Argentina, Uruguay, Paraguay, Chile, Bolivia and Peru).
