DHL ships frozen foods to UK customers under £30 million deal

DHL Supply Chain has been awarded a £30 million, three-year contract by the UK food companyBirds Eye Foods to handle exclusive distribution of all Birds Eye frozen foods to customers across

As part of the contract, DHL will manage Birds Eye’s entire supply chain. It will transport allBirds Eye frozen foods by road and ferry from all European production points to Birds Eye’snational distribution centre in Birmingham. It will also be responsible for the onward distributionto retail and wholesale distribution centres.

Under the deal, DHL Supply Chain will handle around 550,000 pallets annually and manage allrelated activities to ensure seasonal peaks in product harvesting are supported.

DHL has also reviewed Birds Eye’s existing supply chain and transport network, creating a newsolution with reduced supply chain costs and fewer transport miles in support of Birds Eye’ssustainability agenda, while maintaining a high level of customer service at all times.

Mel Brockhouse, Business Director at DHL Supply Chain, confirmed: “Through analysis of BirdsEye’s supply chain operations, we were able to develop an in-depth understanding of its needs. Tocope with fluctuating volumes and assist the company in meeting its corporate social responsibilitytargets, we’ve implemented a highly effective shared user network. This has enabled Birds Eye toreduce costs and transport emissions, strengthening its sustainability credentials. With the recentresurgence of frozen goods, we are looking forward to working with Birds Eye to ensure supplycontinues to meet demand.”

Paul Dunne, Planning and Logistics Director at Birds Eye, added: “DHL has proved it understandsour operational needs. Flexibility and responsiveness are essential requirements for our businessand we have jointly designed a solution that is able to cope with demands across the year, whileconsistently meeting the service levels our customers require.”