FedEx Express has launched a new international advertising campaign reflecting its long-standingcommitment to helping its customers navigate the changing face of the global marketplace.
Titled “FedEx Delivers to a Changing World”, the campaign includes five print and onlineadvertisements that will run in the UK, Germany and India as well as Japan, China, South Korea,Mexico and Brazil. Developed by BBDO Worldwide, the advertisements will run until the end ofMay 2010 in the Europe, Middle East, Indian Subcontinent and Africa region.
The campaign plays to FedEx Express brand values of trust and reliability and highlights howFedEx Express provides access to new markets, offers innovative solutions, supports localcommunities and connects the world in sustainable ways.
Set against the backdrop of the world’s financial markets and the pace of change in emergingmarkets, the creative platform for the new advertisements, underpinned by the phrase “FedExdelivers to a changing world”, is built around visuals which help customers understand the need tobenefit from the upturn in the economy to stay in business and survive.
“We live in a world where the pace of change is unprecedented,” said Andrew Self, vicepresident, Marketing & Communications, FedEx Express Europe, Middle East, Indian Subcontinent& Africa. “At FedEx Express, we’re aware that the needs of our customers are changing andwe’re committed to evolving our products and services to best meet the dynamic pace of the globalmarketplace. This new advertising campaign extends the strong legacy of the Fedex Expressbrand globally, illustrating how customers can count on FedEx to help them achieve businesssuccess.”
This campaign is the latest in a series of innovative multimedia advertising platforms atFedEx Express. The last global advertising campaign, “Behind the Scenes”, was rolled out in2007 and 2008 and reinforced the ways in which FedEx Express provides customers with access tomarket opportunities around the world.
