DHL has launched its GoGreen service in Canada and partnered with Fujitsu on a global advertisingcampaign highlighting the achievements of the two companies in green logistics and their continued
commitment to sustainability.In a North American debut, DHL Express Canada has launched its GOGREEN carbon-neutralshipping service that enables Canadian businesses of all sizes to ship their goods internationallywithout leaving an environmental footprint. This value-added service provides companies with aseamless environmentally friendly shipping option and is available from anywhere in Canada to morethan 220 countries around the world. In 2008 alone, DHL’s GOGREEN service offset 16,200 tonnes ofCO2, the equivalent of planting 90,000 trees.
“What makes the GOGREEN service unique and appealing to Canadian businesses is the abilityand simplicity it provides local companies to manage, monitor and offset their carbon footprint,all in a seamless automated process,” said Mathieu Floreani, President, DHL Express Canada.
To provide a carbon-neutral shipment, DHL calculates to the nearest gram, the carbonemissions generated by transporting each customer’s shipment from country of origin to destination.DHL then offsets these emissions by reinvesting in certified carbon management programs such asreforestation and alternative energy projects. These carbon-offset credits are issued directly tothe companies that use GOGREEN via a carbon offset certificate. The carbon offset and creditprocess is monitored and verified by Société Général de Surveillance SA (SGS), a leadingindependent certification organisation.
DHL’s GOGREEN is the first in a series of environmentally friendly initiatives the company isplanning to introduce. As part of its ongoing commitment to climate protection and environmentalsustainability, DHL Express Canada has recently undergone an extensive re-routing exercise in aneffort to maximize fuel efficiency for the entire DHL fleet of vehicles in Canada. Additionally,the company is working with environmental protection organizations to further its ecologicalinvestments in Canadian foresting and land-protection projects.
Separately, DHL has launched a global advertising campaign with its long-standing businesspartner Fujitsu. Based on the creative concept of showcasing DHL’s best-practice logisticssolutions, the advertisement highlights some key green initiatives from the partnership andillustrates how the logistics player has worked with the iconic Japanese IT brand to protect theclimate.
The advertisement reflects the key positioning elements of the DHL brand including personalcommitment, proactive solutions and local strength in global markets. Set against a laboratory withtechnologically advanced Fujitsu products, the advertisement features real-life Fujitsu and DHLemployees. Both companies have been successfully collaborating on green logistics initiatives since2007.
Spanning three months, the advertisement is part of DHL’s global brand campaign in 2009 whichcomprises five different creative executions. The global advertisement is placed in leadinginternational business publications and selected newspapers and trade publications in more than 150countries in Africa, Asia Pacific, Europe, the Middle East and the Americas.
“This campaign exemplifies the long-standing collaboration between DHL and Fujitsu in greenlogistics and reducing our carbon footprints throughout the supply chain process. We are proud towork with Fujitsu in providing our leading green business practices, best-in-class supply chainsolutions that enhance their competitive advantage in an environmentally responsible manner,” saidPaul Graham, Chief Executive Officer, DHL Supply Chain Asia Pacific.
