DHL Thailand expects to increase its shipment volumes to the US by 25% this year thanks to its newcampaign despite the huge drop in trade between the two countries, Thai newspaper The Nation
reported.Under the “Amazing But True” campaign, DHL Express is now offering competitive rates tocustomers, mainly exporters, on international express door-to-door services ranging from lightdocuments to heavy shipments weighing up to 10,000 kg until the end of this year.
“We have seen a positive trend of outbound shipments to the US since early in the yearespecially in electronics and textiles, which grew year-on-year by 24.5% and 2.7%, respectively,”said Chananyarak Phetcharat, the managing director of DHL Express Thailand and Indochina.
The campaign is aimed at not only boosting exports to the US but also helping local exportersby giving them a well-managed supply chain so they can compete with rivals, she added. “Exporterswill then be able to manage their logistics costs more efficiently with faster deliveries.”
The campaign was developed from the “Amazing But True – Reward” programme launched from Aprilto June. It received more than 6,000 registered participations from existing and new customersduring the period.
Thanks to the programme, DHL Thailand witnessed growth in both the number of shipments andthe weight of exports to the US against a sharp year-on-year drop in total exports to the US, TheNation further reported.
Bank of Thailand data show that the two-way trade with the US in the first quarterexperienced a 30% decline. Exports dropped 27% while imports slumped 36%.
DHL Thailand also marked a drop in export shipments to the US in the first quarter. But itwas more moderate than the overall decline of the industry.
The company has launched the programme to close the gap in its growth amidst the globaleconomic downturn, according to the newspaper.
