DHL Express has announced two important sponsorships in Asia to strengthen its marketing presencein the region.
The express operator has signed an exclusive four-year partnership as the Official LogisticsPartner of the Asian Football Confederation (AFC) Champions League, Asia’s premier clubcompetition.
As part of the agreement for 2009-2012, a first-ever screening of a 10-second DHL animatedtiming graphic is included in each of the AFC Champions League (ACL) 117 ‘live’ match broadcastsper season. A branded segment named the “DHL Delivery of the Week” will be featured in the weeklyfootball magazine show named Football Asia, showcasing the best delivery from all the ACL gamesthat week.
At the AFC Champions League, 32 teams from across Asia, including Australia, China,Indonesia, Japan, Korea and Singapore will battle for a total prize money of US$8 million and becrowned champions of Asia – the most coveted title for Asian football clubs.
“Football is the most popular sport in Asia Pacific, and a successful football team displaysthe same values as DHL: teamwork, accuracy and reliability. Therefore, a partnership with the AsianFootball Confederation to promote the AFC Champions League is a natural fit,” commented LindsayBirley, Senior Vice President, Commercial, of DHL Express Asia Pacific.
Meanwhile, the company has been named official courier for the 4th edition of the annualOsaka Asian Film Festival (OAFF) in Osaka City. At the OAFF 2009, DHL Japan will be entrusted withthe responsibility of transporting every reel of film screened in the festival.
Günter Zorn, Representative Director and President of DHL Japan, said: “By offering servicestailored to local customs and cultures in more than 220 countries and territories worldwide, DHLhas continued its growth by forging close relationships in all regions. This is why, following lastyear’s Osaka European Film Festival, we are truly honored to be able to offer logistics support tothe prestigious Osaka Asian Film Festival as well.”
