TNT has extended its corporate sponsor contract with World Press Photo, an independent, non-profitorganisation, for another three-year period.
World Press Photo is known for organising the world’s largest and most prestigious annualpress photography contest.
The extension of the partnership was announced in Davos, Switzerland, where Tim Hetherington,the winner of the World Press Photo of the Year 2008, gave a key note speech during the annualdinner in honour of the World Food Programme. In his speech, Hetherington stressed the importantrole that photo journalism played in creating global awareness for issues such as famine and globalwarming, TNT said.
TNT has been a global corporate sponsor of World Press Photo since January 2003. The company’s CEO Peter Bakker commented: “TNT is a people’s business and it cares about what goes on in theworld. Sponsorship of World Press Photo is part of the company’s social responsibility. TNT wantsto make a difference, and making a difference begins with awareness. That is one of the mainvirtues of photo journalism.”
Pieter Broertjes, chairman of World Press Photo, said: “We depend on support from the privatesector as a non-profit organization. TNT chooses – by extending one of the main sponsor contractsof World Press Photo – not only to support the work of professional press photographers, but alsoto expand their commitment to social responsibility by highlighting the importance of the principleof freedom of the press. World Press Photo is proud to have TNT as a partner.”
World Press Photo encourages high professional standards in photo journalism. It supports andpromotes the work of professional press photographers worldwide. Promotional activities include anannual contest, exhibitions and the stimulation of photojournalism through educational programmes.World Press Photo receives support from the Dutch Postcode Lottery and is sponsored worldwide byCanon and TNT.
