UPS will become official logistics and express sponsor of The European Tour, one of the world’smost prestigious professional golf tours.
As part of UPS’s ongoing brand building programme in Europe and Asia, the four-year globalpartnership with The European Tour will see UPS sponsor six events each year across Europe andAsia, including The European Tour’s flagship event, BMW PGA Championship, held at Wentworth Club inMay 2009. In addition, UPS will provide critical transportation and logistical support for TheTour, which oversees an international schedule of 53 tournaments spanning more than 24 countries onfive continents.
Director of Global Sponsorships at UPS, Ron Rogowski said: “UPS’s association with TheEuropean Tour fits uniquely with our global strategy. The Tour offers UPS an exciting new way toconnect with our customers worldwide, further enhancing and expanding our already well-establishedbrand.”
“We are delighted to have UPS as our Official Logistics and Express Sponsor and we lookforward to working with them at events across the world in what is an exciting new era for TheEuropean Tour,” said George O’Grady, Chief Executive of The European Tour. “This pairing brings anew level of prestige and pedigree to the game of golf.”
