TNT today unveiled its new global slogan ‘sure we can’ along with redesigned global express andgroup websites designed to enhance customer communications with a clear message, improved access
and new online tools and contents.Over the next few months, TNT will start to apply the ‘sure we can’ slogan to all itsvehicles, such as trucks and planes, as well as to communication materials and campaigns.
Peter Bakker, CEO of TNT, said: “I am pleased that we will start using a statement that trulyreflects what TNT stands for. We have shrugged off our shyness and now feel that we need to tellour true differentiating mentality. A mentality that applies to all TNT entities. ‘Can do’ issimply the way we do things. It’s the attitude we all bring to solving problems, carrying out ourdaily tasks and responding to our stakeholders and the world outside of TNT.”
The company said the new slogan reflected its existing business culture characterised by astrong ‘can do’ mentality with the flexible attitude of just getting things done. This was shown indaily operations from delivering a letter to shipping objects that are oddly shaped and do not fitin a standard box or satchel, like transporting panda bears from China to Spain on time and inperfect condition, TNT added.
This ‘can do’-mentality’ is also captured in CSR initiatives such as helping the World FoodProgramme to fight hunger by helping to improve its logistical processes and Planet Me thatreflects the company’s true commitment to the environmental protection by building carbon positivedepots and offices and integrating hybrid and electrical vehicles into the company’s fleet.
Parallel to the new slogan, the TNT website has also been given a complete makeover,including both the group site as well as the Express country sites. These sites have all beenupdated to improve the intuitiveness, relevance and accessibility for visitors and to refresh thelook and branding in line with TNT’s new ‘sure we can’ strap line.
For all of the company’s websites, an innovative site structure was implemented which issupposed to increase the accessibility and usability substantially. The enhanced navigation andcontent is also expected to deliver an improved customer experience and further encourage customersto use its full range of convenient business tools including tracking and self service shippingtools such as myTNT.
Several new applications were added to TNT’s Group site such as videos featuring Peter Bakkerexplaining topics such as ‘sure we can’, TNT’s strategy and Planet Me. The search functionality ofthe TNT websites has drastically improved by means of advanced search functionalities and animproved general archive. The renewed websites aim to be best in class in terms of accessibilityand usability and to stay fully web standards compliant, TNT added.
