DHL has returned for a second year as the official express and logistics partner for Mercedes-BenzFashion Week Swim in Miami, USA.
The annual designer swimwear event held at The Raleigh Hotel in Miami Beach, July 18-21,introduces 2009 collections and highlights DHL’s role in delivering the latest fashions to runwaysand customers across the globe. DHL provides its supply chain expertise to world-renowneddesigners, including many recognized brands with roots or an expanding customer base in LatinAmerica.
“DHL helps make the entire fashion process happen as we deliver each and every item used tomake garments which can feature components sourced from all over the world. DHL’s role in theprocess includes transporting everything from fabric samples to designs with the final productending up in showrooms and on the runways”, said Michele Nadeem, vice president of corporatecommunications and public affairs, DHL Express USA.
Globally, as the official express delivery and logistics provider of IMG’s Fashion Weeks, DHLdelivers Fashion Week events to four continents. In the USA, DHL is the sponsor of Mercedes-BenzFashion Weeks in New York, Los Angeles and Miami.