DHL Express launched a promotion campaign in cooperation with Turkey’s Investment Support andPromotion Agency (ISPAT) in order to increase foreign investment in the country.
The promotion campaign called “Investors Love Turkey, Turkey Love Investors” is estimated tolast for one year and will be carried out in three steps. In the first stage of the campaign, DHLwill start sending packages and parcels out of Turkey with stickers including the campaign’s sloganwith the aim to reach 150,000 around the world each month. In the second stage, starting inSeptember, the slogan will be printed on trucks used for international transports to be decoratedwith the same stickers and banners. In the third step, DHL and ISPAT will jointly organise a tourfor foreign journalists to promote Turkey.
Michel Akavi, DHL’s director of Middle East, North Africa and Turkey, noted the campaign’scosts are low compared to the results it is likely to achieve. “A campaign like this does not costmuch, but will be efficient. In no other country except Turkey DHL has engaged in activities likethis,” he was cited by Turkish Daily News as saying. Akavi said that between 2002 and 2007 thenational income of Turkey increased by 187%. “Exports, on the other hand, experienced growth of197% and reached $107 billion (€ 68 billion) in 2007. Over the same period, our exports to theregion around Turkey increased by 478%, and imports increased by 340%. Seeing these figures we cansay Turkey is a country with attractive conditions for foreign investors,” Akavi explained.
ISPAT president Alpaslan Korkmaz said they have a yearly budget of YTL 30 million (€6.8million) adding that one-third of it is spent on promotional activities. He also stated that duringthe last year they carried out promotion campaigns with 40 global companies. In addition to DHL,ISPAT will sign promotion agreements with several companies for promotional activities starting inSeptember. Korkmaz told reporters the new packages aim to attract potential investor’s interest inTurkey overseas. “We want to convey a witty, dynamic, self-confident and sympathetic image ofTurkey with this campaign”, he stated.
