The Spanish express operator Seur has launched a retail network under the name “Tienda Seur” (Seurshop) to target the consumer market. The inaugural outlet is in Dénia in the Alicante region.
Besides express transport services, the Tienda Seur shops will provide all kinds ofadditional services including packaging and office material, printing and stapling services, fax,recharging of mobile phones and selling of packs and prepaid cards for mobile phones.
The holiday resort of Dénia, lying mid-way between Valencia and Alicante, was selected forthe initial outlet since its population triples during the summer holidays, Seur pointed out.
Mercedes García, head of sales and marketing at Seur, emphasised the importance of theopening of Tienda Seur for the company. “In an environment where services are tending to get moresimilar, it is important to find new solutions suitable for our customers. The Tienda Seur in Déniais a pilot project showing the development of the expansion model for our sales outlets,” she said.
With this branch, Seur now has 14 branches in the province of Alicante where it generatedrevenues of €19 million and parcel volumes of 2.7 million in 2007. It expects a 7% increase inrevenues in the region this year in line with its overall growth target.
