Korea Post beat private logistics companies by large margins to be named asthe best package delivery service in Korea for the fourth consecutive year, the Korea Times
reported.According to the Korean Management Association (KMA), the government-ownedpostal service scored 596.7 points in its annual Brand Power index, far ahead of private firms suchas Hanjin (499.5 points), Korea Express (441.2 points) and Hyundai Express (413.4 points). The KMAreport is considered the most credible consumer survey index in Korea.
“It’s the trust of the people that gave us the honour of being first for fourstraight years,” said Jung Kyung-won, President of Korea Post. “We will continue to expand ourlogistics infrastructure to raise our national competitiveness and service to the public.”
Korea’s door-to-door package delivery service market has seen extensivecompetition between the public postal service and private firms such as Hanjin, CJ and GS. KoreaPost has excelled in customer satisfaction with the introduction of customer-oriented services suchas weekend delivery, morning delivery and airport delivery, the survey said.
This year, Korea Post is also seeking to establish a next-generation logisticssystem called u-POST (ubiquitous post), based on the synchronization of information with mobiletechnologies, radio communications and radio frequency identification (RFID) systems. It has beencooperating with the Korea Electronics and Telecommunications Research Institute to develop anRFID-based mail operations system.
