Norway Post has announced a new brand strategy by choosing green as the main colour for its Nordicpostal and logistics operations. The new brand and symbol of Norway Post’s Nordic operations will
be launched later in 2008. In Norway, the company will keep its well-known red colour.The new strategy of Norway Post aims to make visible its range of Norwegian and Nordicproducts and services and to equip the group to face the major changes in the market. By choosingthe colour green, Norway Post is building further on the successful position and good visibilitythat its express subsidiary Box has achieved in the Nordic region.
“Our experience from Box shows that the colour green provides unique visibility anddistinctiveness in the postal and logistics sector. This is supported by a colour analysis whichshows that green is the preferred colour. Green represents growth, youth and optimism, and alsocreates greater environmental expectations,” said Norway Post CEO Dag Mejdell.
By investing more than NOK 5 billion (EUR 635 million) in acquisitions over the past threeyears, Norway Post has gained a solid foothold in the Nordic market, mainly in Sweden. The acquiredcompanies have increased the Group’s revenues by NOK 10 billion (EUR 1.3 billion) in three yearsand a corresponding expansion is planned for the years to come. Companies outside Norway accountedfor 23% of Norway Post’s income in 2007.
In addition, as one of the Nordic region’s largest transport companies, Norway Post said itsees its special responsibility to take part in environmental work and has started making both itsNorwegian and Nordic operations more environmentally friendly.
“Society, customers and employees expect greater efforts to ensure a greener environment. Wehave put the environment at the top of our corporate social responsibility agenda and aim to reduceour environmental emissions considerably. All aspects of our operations will be reviewed,” saidMejdell.
