DHL announced that it will become the official express and logistics partner for IMG’s FashionWeeks around the world, a series of prestigious shows produced and/or represented by event
organiser IMG Fashion.At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company theofficial express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles andMiami. This partnership is now being expanded to industry fashion events in ten countries spanningfour continents.
DHL’s worldwide IMG Fashion Week partnership premieres this month at the Milano Moda Uomo inItaly 12-15 January and next at Mercedes-Benz Fashion Week in Berlin 27-31 January. DHL continuesits U.S. presence at Mercedes-Benz Fashion Week in New York City 1-8 February and at SmashboxStudios in Los Angeles March 9-13. Other shows will continue throughout the year.
“IMG Fashion Weeks are a perfect platform where we can demonstrate our expertise especiallyfor the sophisticated area of the fashion and apparel business,” said Wolfgang Giehl, Senior VicePresident Corporate Branding and Advertising at Deutsche Post World Net. “DHL’s regular servicescover the entire logistics value chain of the fashion industry – from material purchasing and thesample business to quality control of production and direct delivery to the boutiques ofinternational fashion companies.”
Maintaining a partnership with such international customers as Esprit, Adidas, Nike, HugoBoss, Escada and Polo Ralph Lauren, the logistics experts at DHL have been working for years todevelop tailor-made transport solutions that address the latest trends in the fashion world andmeet the specific needs of individual customers.
“The good working relationship in the United States as well as DHL’s worldwide network andthe excellent skills supporting the textile industry were the crucial factors that led to DHL’sselection as official logistics partner,” said Peter Levy, Senior Vice President of IMG Fashion.“And, of course, we are happy to have gained another top brand as a sponsor of our global FashionWeek events.”
