FedEx has launched a new online and print advertising campaign in key markets around the worldunder the slogan “Access – Success – Growth”.
The multi-language adverts are being placed in online and print media in major markets,including Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico,Singapore, Taiwan and the UK.
FedEx said that the new ads take viewers and readers “behind the scenes,” communicating someof the ways it helps customers’ access opportunities in the marketplace – whether those prospectsare in their local communities or around the globe
“Since its inception, FedEx has established itself as one of the most respected and admiredcompanies in the world – and in many markets, the FedEx brand is a household name that has come tostand for reliability and speed,” said Rajesh Subramaniam, senior vice president of InternationalMarketing, FedEx Services.
“This new advertising campaign extends the strong legacy of the FedEx brand globally byreinforcing our commitment to delivering an outstanding customer experience consistently around theworld.”
The initial rollout features four print and online executions in multiple languages. BBDO,the company’s lead advertising agency for more than 18 years, developed the new advertisingcampaign.
