TNT Express Germany has won the “best CEP services brand” award in the 2007 “Image Ranking” of theGerman logistics magazine “LOGISTIK Inside”.
TNT Express improved from fourth position in 2006 to the current number one, and its brandawareness increased from 97% to 99% within the last 12 months. A total of 14 CEP brands wereevaluated in the ranking, TNT Express Germany said in a statement.
The ranking was based on telephone interviews with 300 logistics decision-makers in industryand trade all over Germany carried out by media research company TNS Emnid on behalf of LOGISTIKInside.
The ranking provides detailed information about image, brand awareness, customersatisfaction, recommendations and trade size of 90 logistics brands. The survey has been carriedout every year since 2002 and constitutes a competitive benchmark in the German transport andlogistics sector.
The award was presented to Thomas Kraus, CEO of TNT Express Germany and TNT Innight Group, atlast week’s German logistics congress in Berlin.
At the congress, Kraus also delivered a speech about value creation through “stakeholder-focused brand management”, and highlighted how the company measures its brandmanagement. Another highlight of the event was a presentation of the TNT depot at Berlin’s Tegelairport for congress participants.
