DHL Express has shipped seven original Marilyn Monroe dresses from the US to the UK for anexhibition as part of its increasing focus on the international fashion industry.
The dresses, including the iconic white dress worn in the movie “The Seven Year Itch”, weredelivered by air express for an international exhibition showcasing the work of costume designerWilliam Travilla held at the Hilton Metropole Hotel in Brighton from 2-7th October.
With more locations planned for the exhibition, DHL UK said it will be working closely withexhibition organiser Andrew Hansford to ensure the dresses continue safely on their world tour.
Tony Kells, product manager for the B2C home delivery service DHL@Home, commented: “We aredelighted to have been chosen as the delivery company of choice for shipping Marilyn’s originaldresses to the UK, and look forward to working with the exhibition as it tours to other locationsaround the world.”
DHL UK said the partnership is just one example of its solutions for customers in the fashionsector. Thanks to DHL@Home, DHL has been able to help meet the needs of the growing numbers ofonline fashion retailers. The UK fashion industry is increasingly reaping the benefits of theinternet to sell to customers but poor delivery services often let businesses down. DHL said itsinnovative delivery service uses a network of local couriers to deliver goods at a time to suitcustomers – enabling fashion retailers to offer quick and effective home delivery.
At the other end of the supply chain DHL is also involved right at the beginning of thedesign process, moving sample traffic around the world. The relocation of many factories to EasternEurope and Asia has meant that fabric and design samples now need to be moved huge distances invery short timescales. DHL’s international express delivery service is ideal for this fast movingglobal industry and is able to help businesses receive and amend samples throughout the designprocess regardless of where they are located, the company added.
