FedEx Express has stepped up its presence in the highly competitive British market with there-branding of its recently-acquired UK domestic express company, ANC. As of September 17,
ANC will be known as FedEx UK and the new brand will be rolled out across all assets and uniformsby autumn next year.FedEx bought the EUR 216 million revenue company in December 2006 for GBP 120 million (EUR179 million at the time) to enable it to serve the British domestic parcels market. It hadpreviously focused on international express shipments to and from the UK.
“Since acquiring ANC in December last year, our management teams have been working togetherto ensure the benefits of the acquisition are passed on to customers of both organisations. Today’sunveiling of the new brand is an exciting step in fully embracing the FedEx UK staff and operationsinto the broader FedEx family,” said Robert W. Elliott, president, FedEx Express, Europe,Middle-East, Indian sub-continent and Africa.
“Today marks a major and symbolic milestone in our corporate history and one that everyone atFedEx UK warmly welcomes. At the end of the re-branding in the autumn of 2008, about 2,000vehicles and 3,000 uniformed employees and contractors will proudly carry the new FedEx UK livery,”said FedEx UK CEO, Michael Holt.
Under its new brand, FedEx UK will continue to provide an outstanding range of comprehensivedomestic distribution and logistics services with an established national pick-up and deliverynetwork, the company declared. FedEx UK will build on its strong customer service heritageand remain focused on delivery reliability and the development of its employees.
