Russian parcels firm Armadillo, a GeoPost subsidiary, is re-branding to DPD to benefit from thestrong international name. The move follows similar re-branding of GeoPost subsidiaries in Poland,
the Baltic states and Benelux.The previous product name Bizpak for the domestic parcel service is being phased out infavour of DPD, the main brand of the GeoPost group, DPD announced in a statement. The re-branding,which should be completed by the end of this year, is being carried out in a phased programmecovering depots, staff uniforms and the vehicle fleet, with delivery vans bearing a “Bizpak is nowDPD” slogan.
The re-branding is designed to benefit from the high international reputation of the DPDbrand with values such as reliability, efficiency and customer friendliness. “These are values thatwe want to place more prominently in the foreground by taking over the DPD international brand,”said Sergej Kruglov, general director of the Armadillo Group.
DPD CEO Hans Fluri added: “DPD will even be recognised beyond the Urals as an internationalquality service provider which at the same time operates locally and with a customer focus.” DPDsees good potential in the strongly-growing Russian logistics market.
The parcels company already launched parcel services for Russian exports to Europe using theDPD brand last autumn. The “DPD Classic” service offers door-to-door deliveries of documents andgoods up to 31.5kg to countries throughout Europe, with transit times of 2-5 days.
In 2006, the Armadillo Group, a joint venture between GeoPost and Turkey’s Yurtici Kargo,increased revenues by 51% to 1.5 billion roubles (EUR 44.2 million). It delivered over 2.8 millionparcels for 11,500 customers across Russia, and shipped volumes with a combined total weight of70,000 tonnes. The group opened six new branches to extend its network to 22 locations in Russia.
