DHL launched a marketing campaign this week to promote its fastdelivery service between Japan and major US cities.
The “A.M.ERICA” media campaign – a combination of “A.M” for morning and“America” for destination – seeks to raise awareness about the quality of DHL services between thetwo countries.
“America continues to be Japan’s largest trading partner, and businessdealings with America are brisk. We expect the market for deliveries between Japan and America tocontinue growing,” said Guenter Zorn, director of DHL Japan
“During the last few years, DHL has achieved substantial growth,benefiting from Asia’s economic expansion. Now, however, we aim to further increase our share ofthe Japanese market by enhancing services between Japan and America, reinforcing our position asthe global market leader.”
The company began offering its Midday Express service in Japan inApril. It delivers United States-bound documents to major American destinations by noon thefollowing business day.
DHL said in a statement announcing the campaign that the US$1.2 billionit has invested since 2004 reinforcing its American infrastructure, opening new air and ground hubsand expanding existing facilities, had been in response to sharply increasing demand for air cargotransport between America and Asia.
As part of the campaign launched this week, the carrier is offeringcustomers the chance to win a trip to this year’s National Basketball Association (NBA) All-StarGame in New Orleans. In May this year, DHL concluded a logistics partner agreement with the NBAcovering Asia Pacific region.
