DHL has won a top award for corporate branding and quality of services organised by the Hong KongChinese-language newspaper Sing Tao Daily.
Award-winners from 16 business sectors were selected by members of the public who voted fortheir favourite brands with first-rate services.
DHL, which has just rolled out its Asia-Pacific “All the Way” marketing campaign in HongKong, won the delivery and logistics category of the inaugural award.
Judging criteria included brand positioning and relevance to market trends, brand reputationand credibility, continuous innovation that meets customer needs, and strategic brand management,DHL said in a release.
“This publicly-voted award is definitely a positive indication that the DHL brand is widelyseen to represent superb service offerings – characterized by our efforts to go ‘All the Way’ forour customers,” commented Alan Wong, DHL Express Hong Kong marketing director.
