DHL announced today that it has simplified its service for imports into the Asia Pacific region andalso rolled its new brand advertising campaign “All The Way” in Hong Kong.
The Asian express market leader said that it has enhanced its Import Express service with theintroduction of Import Express Online (IEO), a customer facing web-based solution dedicated toautomate and support the Import Express product offering. Customers can now electronically createand process shipment instructions and schedule shipment pick-up instructions to DHL, and receivee-mail notification of shipment details.
Since its launch 12 years ago, Import Express has been registering strong growth, and hasconsistently enjoyed 20 to 25 percent growth rate in Asia Pacific in the last few years, DHL noted.The service offers importers the ability to control all their inbound shipments from over 210countries through one point of contact, with one fixed price, and one invoice in their localcurrency.
“The success of Import Express is driven by our commitment to constantly review and add newfeatures to strengthen the product offering to suit the evolving needs of our customers,” said DanMcHugh, Senior Vice President – Commercial, DHL Express Asia Pacific. “The introduction of aweb-based service is part of that value-add to further simplify the process driven supply chain toimprove efficiency and costs for our customers, without compromising security. “
DHL plans to promote the Import Express Online service with a new marketing campaign inprint, online and radio media across Asia Pacific from March to June 2007 using the tagline “DHLmakes importing simple”.
Meanwhile, the express operator has launched its new Asia Pacific branding campaign, “All theWay,” focusing on its commitment to provide personalized, seamless, best-in-class services andsolutions to customers in everyday situations, in Hong Kong as part of the region-wide rollout. TVcommercials and large-scale Metro station advertisements showcase DHL’s Quality Control Center(QCC) and its round-the-clock customer call centre.
