Royal TPG Post announced today that it officially changed its name toRoyal TNT Post. The TPG Group officially became TNT on 8 April 2005. According to the company, itis therefore a logical step for TPG Post to change its name to Royal TNT Post.
The name change is being announced in today’s national and regionalnewspapers, radio stations and television commercials all over the Netherlands. After the new namewas first mentioned on 14 September 2005, many measures have since been taken to prepare thecompany for the re-branding.
The transition is marked by the colour change from the traditional redto TNT-orange. From now on, the company’s postmen and women will deliver the mail in their neworange and black upper clothes.
A total of 750,000 items of clothing (300,000 kilograms) will besupplied to delivery staff this year. Harry Koorstra, Group Managing Director of TNT Postcommented: “From today, the colour orange will be inextricably linked to our postmen and women.Given the sheer number of garments, our new name and appearance will not escape anybody’s attentionfrom now on.”
The change effected by the new name and corporate identity includes more than companyclothing, though. The new orange post boxes have begun replacing the old-style TPG Post post boxesthis year. Until December 2008, over 4,000 new orange boxes will have been introduced eachyear.
Meanwhile, the 5,300 new-style red post boxes bear the TNT post logoand will be substituted for orange models in 2009 and 2010. Moreover, the approximately 300 trucks,3,930 delivery vans and 1,250 company cars will also be painted in the new TNT Post style.
Despite the new name the company states that the service quality willremain the same. The change to the new corporate identity will take place gradually over the nextyears while the old equipment will be phased out.
Harry Koorstra added: “The gradual introduction of our new corporateidentity will drive down costs and give our customers and staff time to get used to the new nameand colour. Nothing will change in terms of quality, which will remain our focus both in theNetherlands and abroad.” The total cost of the re-branding up to the end of 2010 will be around €8to 10 million, which will form part of the regular operating expenses.
