TNT Post is launching a major advertising campaign across Europe to increase awareness of its newbrand following the re-naming from TPG Post last year. An “orange eye” logo will form the focus of
the campaign.The orange campaign has already been rolled out in the Netherlands, the UK, Italy, the CzechRepublic and Slovakia, and will get underway in Germany by the end of the year, followed by Belgiumand Austria. These are the eight countries where TNT Post is active.
The new concept, which will have the orange eye in the centre of all new communicationsmaterial, signifies that TNT Post sees the world through orange eyes, with the slogan “It’s ourbusiness to deliver yours.”
“In a second step, the Orange Eye concept will be used on all internal and externalcommunications material,” explained Sascha Bilen, head of marketing at TNT Post in Germany.
