TNT Express said it has launched an international brand advertising campaign to demonstrate thecompany’s dedication in delivering packages to customers across the globe, regardless of location
and the size or weight of the consignment.Entitled “It’s our business to deliver yours”, the campaign is running in the Netherlands andGermany this month, with the UK and France following later in the year. It is TNT’s firstinternational brand advertising initiative in over seven years and is designed to reflect thecompany’s mission to exceed customers’ expectations in the transportation of consignments aroundthe world. The campaign will utilise print, billboard, radio, TV and online advertising tohighlight the range of services offered to organisations of all sizes. Each advert communicates adifferent element of TNT’s capability and illustrates the care that the company takes in deliveringon behalf of its customers.
The campaign introduces a new graphical element in the advertisements: packaging tape. Thisallows for tailored campaign messages – which can easily be translated into local languages – to bedisplayed on the adverts, whilst the use of tape is associated with the transportation business.While the creative photography – including dog skeletons, medical samples, road blocks – illustrateTNT’s capabilities and some of its customers’ businesses, the packaging tape communicates themessage of business care.
“TNT Express is renowned for being able to deliver anything, anywhere and at any time and it isimportant that we communicate this message to new and existing audiences. The campaign will focuson the passion and pride we take in serving customers and will use the visual medium of advertisingto illustrate the premium quality of our services,” commented Andrew Huestis, Director of MarketingCommunications.
