DHL is stepping up its sponsorship of US baseball through new agreements with the country’sofficial baseball league and three more teams, including the 2005 World Series champions.
The express firm has announced an expanded sponsorship platform with Major League Baseball andMajor League Baseball Advanced Media for the 2006 season. DHL is beginning its second season of athree-year, multi-faceted marketing partnership with MLB and MLB Advanced Media which named DHL the“Official Express Delivery and Logistics Provider” of the two organizations, created an exclusiveshipping arrangement, and provided DHL with online and off-line marketing rights.
The DHL sponsorship program has expanded in 2006 to include a new relationship with Hall ofFame relief pitcher Bruce Sutter, who will serve as spokesperson for the officially sanctioned “DHLPresents the Major League Baseball Delivery Man of the Month Award;” three additional teamsponsorships, including the 2005 World Series Champion Chicago White Sox; and a series of newmarketing initiatives. Later in the season, DHL will unveil a new, comprehensive program inconjunction with Major League Baseball focusing on the history and legacy of the great game ofbaseball.
“As part of our ongoing promise to deliver America’s pastime on time, DHL is growing itspartnership with MLB through initiatives that extend our reach to baseball fans in more marketsthan ever before,” said John Pearson, Executive Vice President of Commercial at DHL. “Coming offthe success of the first year of our relationship with MLB, we are exploring new initiatives thatwill bring the history of the game closer to fans, our customers and our employees. We arecommitted to delivering a season that is memorable and full of surprises for baseball fans acrossthe country,” added Pearson.
Beginning with the 2006 season, DHL will extend its role of “Official Express Delivery andLogistics Provider” to the Cleveland Indians, San Francisco Giants, and 2005 World Series ChampionChicago White Sox. These three teams are being added to continuing DHL relationships with theAtlanta Braves, New York Mets, Los Angeles Dodgers and Boston Red Sox.
