DHL Fulfilment, the logistics unit within DHL Express Germany, has gained the contract toprovide logistics services for a new interactive TV auctioneer, Arena Media. About 700,000
shipments will be handled for the Munich-based company in the first year, DHL said.The Arena satellite TV channel launched at the end of September as an interactive auction-shopwhere viewers compete directly to make the highest bid. Products range from high-value brandedgoods to exclusive offers or holidays.
DHL Fulfilment will provide services ranging from procurement management, freight acceptance,warehousing, picking and packaging, and distribution to the final recipient. It will also handlereturns, and operate the TV station’s customer service centre.
